Trust
How we make money
The short version is the disclosure you'll see next to every quote button on this site:
Checking a license here costs nothing, and no roofer paid to be included. In a city where we have the state's license file, that's exactly what you're checking; in a city where we don't, you're looking at businesses we ranked by their own Google rating instead, not a credential. The one place money changes hands is the quote button, if you choose to use it: request quotes through it and the matching partner receiving your request may pay us for the referral, and a contractor who follows up afterward may or may not be a business this tool actually showed you.
The lookup tool and the state guides on this site cost nothing to use and are never influenced by payment; a business can't pay to show up as active when its license isn't, and in a city built on Google ratings instead, a business can't pay for a better one either.
Use the quote button on a city or state page, though, and a different arrangement kicks in: whichever partner ends up handling your request may compensate us simply for sending it over. Whether the contractor who eventually calls holds a current license is still a separate question, one this same tool can help answer.
The quote button
Pages with listings also carry a quote button. It opens a quote request run by our matching partners, not by the businesses listed on the page. When you ask for quotes through it, a partner may pay us. That is how we pay for running this site.
The partner decides which companies to match you with, so the companies that contact you may not be the ones listed on the page you came from. Before you hire anyone, check their license the same way you would check a listed business.
What it costs you
Using Residential Roofers costs homeowners nothing. You don't pay us for listings, lookups or quote requests.
What money doesn't change
- Listings come from state license records or, on top-rated lists, from Google Maps ratings. No business pays to be listed, to be left off, or for its position.
- License listings are sorted alphabetically. Top-rated lists are ranked only by Google rating and review count.
- There are no paid placements today. If we add any, they will be marked Sponsored.
- Verify license links go only to the state's license registry, never to a partner.
How to tell the links apart
Quote buttons always sit in a box with the disclosure above, and they are marked as sponsored links in the page code (rel="sponsored"). Every other outbound link on the site goes to an official license record, a business's Google Maps listing, or a source we cite.